Monday, December 5, 2011


Here's my design moodboard for the new fabrics. I have included the color swatches as well. My goal is to interpret the history of arts and crafts in a new way. Very challenging!

About the design process:

It is funny how I was not ready to make a moodboard before I made the first sketches. I had structural issues. I was worrying about how I could construct the design. Even if I am still not quite sure, I am more confident and know where to start the actual sketches and what source material I must gather. Then I became worried about the target group, the interiors the fabrics should fit in etc. Now after thinking about it by working with the moodboard, it is much clearer for me.

Sometimes it is really good to put words on paper too. I wrote few sentences describing the design idea. (If you are interested you can read it at Flickr.) I also like to talk about the ideas, that way they develop too.

I find it really important to keep track of my own style. One tool is to have a general style moodboard. I have that at Pinterest. When I feel uncertain or unhappy for whatever reason, I go to see the pictures and say: "Yeah, that's what I am fond of!"

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